Crimson Education had achieved great things since its inception, but was ready to move to the next stage in terms of branding & marketing. I was briefed by the VP of PR & Marketing (global) to design a booklet that would outline to prospects the unique benefits Crimson Education could provide to students globally. The design was given a print-first approach, with special attention given to highlighting the incredible US & UK universities on offer, and what those colleges could offer to Asia-Pacific students. 

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I also used this opportunity to develop Crimson's branding elements beyond what it had developed at the Start-up stage. I leaned heavily on the brand colours, with smaller elements used sparingly. Hierarchy was typically given to Crimson's outstanding statistics which was supported by tutor and mentor profiles.

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In addition, at the same time, other global offices were requesting similar smaller scale booklets, with a more even split in digital-vs-print split. I designed the booklet in an A5 format for our São Paulo office. In a detailed briefing session with the country manager, they indicated that the audiences in Brazil responded differently to marketing than Asia-Pacific, and so a different design approach was used. More text, more infographics, and localised information was required.